منابع مشابه
Event Marketing: Issues and Challenges
Event marke t ing i s fas t emerg ing as a promotion catalyst vis-à-vis the traditional marke t ing communica t ion too ls . The increasing corporate disillusionment with traditional media due to increased clutter, escalating costs and reduced efficiency has created opportunities for event marketing. Event marketing allows a company to break through the advertising clutter, and target an audien...
متن کاملMarketing event optimization
We present an algorithm for performing multi-channel marketing event optimization. Previous related work, which made use of a complex mixed-integer linear program to generate a marketing plan, was capable of providing plans for only groups of individuals, referred to as micro-segments, and considered only the direct mail channel. Today, most firms use multiple channels, such as e-mail, call cen...
متن کاملPublic Awareness and Social Marketing
This report distills the finer points of public awareness and social marketing in urban disaster risk management practice in Asia. It reviews more than dozen case studies of country demonstration projects that have been implemented as a part of Asian Urban Disaster Mitigation Program (AUDMP). It draws principles, methodologies, examples and lessons learned from each public awareness and social ...
متن کاملFluoridation and public relations
Disczusion and conclusions In the official report on the studies (Ministry of Health, Scottish Office, Ministry of Housing and Local Government, 1962) comparison is made between the findings in Great Britain and those in the Grand Rapids study in the United States (Arnold, Dean, Jay & Knutson 1956). After adjustment for changes in the control areas, the reduction among children aged 4 years was...
متن کاملPublic Relations.
Students whose native language is not English must meet certain English-language proficiency standards before they are accepted into any program in the English Department. To qualify for admission, students must have passed (within the past year) the test(s) listed below with score(s) at or above those indicated: 1. TOEFL score of 600 with no section score lower than 60 and a minimum TWE (Test ...
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ژورنال
عنوان ژورنال: EDIS
سال: 2013
ISSN: 2576-0009
DOI: 10.32473/edis-wc148-2013